Tee It Up for the Troops is excited to announce a new partnership with The Stu and Laurie Variety Hour, which is planned to debut on Pop TV in Fall, 2017. The show will feature segments to promote awareness of Tee It Up for the Troops’ mission and expand its impact for supporting all those who serve(d) and their families.
“We want to use TV entertainment to make a difference, and this partnership is a great way to do that,” said Stu Newmeyer, Executive Producer and cohost of the show. “We are planning to do location segments from military bases, USO shows, overseas uplink segments, annual telethons and many other special features to raise money for helping our veterans.”
As part of the partnership, The Stu and Laurie Variety Hour is donating more than $3 million of TV time to promote Tee It Up for the Troops. In addition, the show will promote Tee It Up for the Troops on its website and all of its social media channels.
New branding opportunities for sponsors
This partnership also offers a unique opportunity for organizations that support Tee It Up for the Troops. They can become part of an innovative new way to build their brand on television.
The Stu and Laurie Variety Hour is pioneering a new approach to commercial TV. It is TV without commercials. Instead of advertising breaks, the show will feature sponsored segments that are integrated into the program.
“Viewers will stay engaged with the sponsor’s message because it is integrated into the show’s entertainment,” Newmeyer said. “Product placements, product demos and brand messages take the form of songs, comedy sketches, parodies and other programming that doesn’t interrupt viewers with a commercial.”
Newmeyer believes integrated sponsor segments are the future of brand-building on TV. The Stu and Laurie Variety Hour is the first TV show of any kind to feature 100 percent sponsored content with no advertising.
Tee It Up for the Troops sponsors are invited to take advantage of this new opportunity. “We see this as a great opportunity for our sponsors,” said Tim Wegscheid, President of Tee It Up for the Troops. “Not only would they get national recognition for their support of our veterans, but they would also be taking advantage of an innovative new way to build their brand.”
About The Stu and Laurie Variety Hour
The Stu and Laurie Variety Hour is a classic variety show format updated for today. It is star-studded family entertainment designed to bring the generations together. It features music, comedy sketches, dancing, stand-up, games and giveaways that appeal to the Boomer and Millennial demographics. It is the first television show to integrate sponsored content into the programming to replace TV advertising. It is planned to air primetime Sundays on Pop TV this Fall.
About Tee It Up for the Troops
Tee It Up for the Troops is a national 501(c)3 non-profit organization that serves U.S. military veterans and their families. Based in Minnesota, Tee it Up for the Troops inspires communities across the country to organize golf events to raise funds for partnering veteran service organizations who deliver critically needed services to military families. These locally-supported events also greatly assist returning service members to successfully reintegrate into their communities. Established in 2005, Tee It Up for the Troops has hosted over 360 events in more than 40 states and has donated over $7 million to more than 300 various organizations serving veterans across the country.
John Gregory Olson, Sponsor Relations, The Stu and Laurie Variety Hour: firstname.lastname@example.org
Tim Wegscheid, President, Tee It Up for the Troops: email@example.com
Stu and Laurie Variety Hour Information Link: https://www.slideshare.net/johngolson/goodbye-tv-ads-hello-sponsored-content