Tee It Up for the Troops is excited to announce a new partnership with The Stu and Laurie Variety Hour, which is planned to debut on Pop TV in Fall, 2017. The show will feature segments to promote awareness of Tee It Up for the Troops’ mission and expand its impact for supporting all those who serve(d) and their families.
“We want to use TV entertainment to make a difference, and this partnership is a great way to do that,” said Stu Newmeyer, Executive Producer and cohost of the show. “We are planning to do location segments from military bases, USO shows, overseas uplink segments, annual telethons and many other special features to raise money for helping our veterans.”
As part of the partnership, The Stu and Laurie Variety Hour is donating more than $3 million of TV time to promote Tee It Up for the Troops. In addition, the show will promote Tee It Up for the Troops on its website and all of its social media channels.
New branding opportunities for sponsors
This partnership also offers a unique opportunity for organizations that support Tee It Up for the Troops. They can become part of an innovative new way to build their brand on television.
The Stu and Laurie Variety Hour is pioneering a new approach to commercial TV. It is TV without commercials. Instead of advertising breaks, the show will feature sponsored segments that are integrated into the program.
“Viewers will stay engaged with the sponsor’s message because it is integrated into the show’s entertainment,” Newmeyer said. “Product placements, product demos and brand messages take the form of songs, comedy sketches, parodies and other programming that doesn’t interrupt viewers with a commercial.”
Newmeyer believes integrated sponsor segments are the future of brand-building on TV. The Stu and Laurie Variety Hour is the first TV show of any kind to feature 100 percent sponsored content with no advertising.
Tee It Up for the Troops sponsors are invited to take advantage of this new opportunity. “We see this as a great opportunity for our sponsors,” said Tim Wegscheid, President of Tee It Up for the Troops. “Not only would they get national recognition for their support of our veterans, but they would also be taking advantage of an innovative new way to build their brand.”
TV Partnership and Sponsorship Opportunities Fact Sheet.
Get more information on sponsored segments on The Stu and Laurie Variety Hour here.
About The Stu and Laurie Variety Hour
The Stu and Laurie Variety Hour is a classic variety show format updated for today. It is star-studded family entertainment designed to bring the generations together. It features music, comedy sketches, dancing, stand-up, games and giveaways that appeal to the Boomer and Millennial demographics. It is the first television show to integrate sponsored content into the programming to replace TV advertising. It is planned to air primetime Sundays on Pop TV this Fall.
About Tee It Up for the Troops
Tee It Up for the Troops is a national 501(c)3 non-profit organization that serves U.S. military veterans and their families. Based in Minnesota, Tee it Up for the Troops inspires communities across the country to organize golf events to raise funds for partnering veteran service organizations who deliver critically needed services to military families. These locally-supported events also greatly assist returning service members to successfully reintegrate into their communities. Established in 2005, Tee It Up for the Troops has hosted over 360 events in more than 40 states and has donated over $7 million to more than 300 various organizations serving veterans across the country.
Contacts
John Gregory Olson, Sponsor Relations, The Stu and Laurie Variety Hour: john@jgodigital.com
Tim Wegscheid, President, Tee It Up for the Troops: tim@teeitupforthetroops.org
Stu and Laurie Variety Hour Information Link: https://www.slideshare.net/johngolson/goodbye-tv-ads-hello-sponsored-content
Not an hour goes by for Jim* without reliving the horrors of that day. One moment he was on a fairly typical mission in Iraq. The next he lay trying to clear the dust from his eyes and inventory the full extent of his injuries.
“It’s hard to express in words how I felt after that experience, but I know I let go of something deep and feel that this experience is going to allow me to maintain that positive attitude while giving me the courage to live a meaningful life with my children. ” – Veteran Participant, Art Program
Currently, we accommodate 6-8 warriors per class. Our goal for 2017 is to increase class sizes to 10 members, as we try our hardest to fight against the suicide epidemic of post-9/11 heroes. The additional kennel is key to meeting this goal. It allows us to have more dogs available and ready to pair with the warriors who need them most. In 2016, we graduated 72 warrior-canine teams! That indicates a total of 144 lives saved last year, counting just graduates. However, our statistics are even better than that, because we saved a total of 190 dogs! Those that weren’t evaluated as good fits for service work were adopted into homes of eager, dedicated dog lovers.
“I tried everything under the sun, from medications to neurological treatments. After going through K9s’ program, I now have peace of mind that my future will be better than my past. K9s saves veterans, making them functional citizens, with the help of an animal that would’ve most likely been euthanized. I now have hope for my life.” – Brad & Bear, November 2016 graduates.
